LGbqTzMWZYAAQH0JXVtnAFDXC6wj2bC5: 2012

Monday, November 26, 2012

The Importance of Video Marketing Services

The Present Demand For Video Marketing Services

Video marketing concept is not a new concept in promoting products to customers but today it is considered as one of the hottest advertising propaganda. Visual presentation is much more attractive than plain text presentation. People tend to pay more attention to a video file compared to an image or plain text documentation. On that point of view, it is much more in demand as a marketing tool. People often use it as a tool to make a product or service more saleable. Video marketing services is a kind of advertising where videos are used to create a demand for a product and make it more attractive to the prospective market.

Spreads Your Info Visually

Video marketing services enables a company to spread information about the product or service that it promotes as well as its nature and the benefits in using it. This video can be displayed in a company's website or some other hosting sites where customer may able to view videos according to their interests. The most practical way to market through video is by posting a video in a popular host site like YouTube. A well known company can easily promote their new products through video marketing in the company's official website. By hosting videos in the company's website, people who are used to visiting the site can immediately realize that there is a new product. However, not so well known companies can get better opportunities in using a hosting site where they can upload their videos. It is wonderful as it creates an unrivaled bonding with customers through effective direct marketing.

In A Web Host

Video marketing services in hosting sites and social sites is an effective and dynamic marketing strategy. On a social media site such as YouTube, posting a promotional video of service or product is valuable to attract new customers. Nonetheless, these videos need to be target interested customers so that each hit and response increases the market as well as the sales of such product. In this sense, there is a need to create brand responsiveness to encourage more people to pay attention to the newest offering of your company. In the same way that search developers should target buying customers, it's vital for these videos to reach people who are interested in viewing such and video marketing services is proving to be the ideal solution to make them available to potential customers.

Promoting Your Product

There are so many ways to advertise your product and video marketing services is just one of those. It is an influential marketing tool which has been used for quite some time. Its importance in promoting product and various services is helpful in building good relations with the market. There are so many companies that makes use of it along with text marketing service or some other marketing strategies. Web based or internet based video marketing service has a prospective demand from companies that are looking for a low cost alternative to make sure that their products will reach people who for whom it is intended. Due to the present circumstances, it is turning out to be one of the most in demand marketing tool for web advertising.

Harnessing The Benefits

Nowadays, video marketing services is not just some tool; it is the tool for achieving desired results in sales and in profits. It's a good idea for anyone who has an internet based business to get video marketing services performed on their services and products. You know that show as seen on tv, well they make thousands of dollars per minute whenever they do a video campaign and that is a literal number. That one product, My Zone Headphones still gets sales and it has been over a month. The best thing about it is that it is perfect for almost any product that you need to promote.

The Six Steps to Start Making Online Video Online Video Marketing - What's The Secret To Get Traffic With Video? Using YouTube For Promotion To Your Website YouTube Video Marketing Tips That Work Like Crazy

How to Use Keywords to Achieve YouTube Marketing Success

If you've paid attention to any online marketing efforts, hopefully you haven't noticed the keywords while you've read or watched something. That's because the idea of using keywords is not to notice them. Even though YouTube is visual in nature, keywords are still key to helping you get more YouTube views.

YouTube Crash Course

You know what YouTube is, but do you know how to use YouTube for marketing? It's a task that involves more than just posting a clever video. The right choice of words is still necessary for people to find your video. You're not going to be very successful at YouTube marketing if nobody can find your video when they perform a search. As a general rule, if it takes somebody more than a minute to find your video, you've already lost them.

Use Relevant Keywords

It's tempting to use keywords you think will get you the most views on YouTube, but such a strategy could backfire. Do you really want to tick off potential customers? You can still be creative with your keywords and honest about your content. Some ways to use keywords to your advantage with your YouTube marketing efforts include:

• Posing a question with a few keywords relevant to your video content. This services two purposes. It makes your video easier to find and questions tend to peak curiosity. Questions that claim to break a preconceived notion or myth, offer advice, or solve a common problem tend to attract the most attention.

• Choosing your tags carefully. Picking every category your video remotely fits in is counterproductive. Sure, it'll get you more hits, but it will also annoy people searching for something else. Choose only tags relevant to your content. If your content changes, change your tags.

Use Keywords to Boost Daily Searches

YouTube ranks daily and weekly searches. Earning a coveted spot among the top of either the daily or weekly list can equal marketing success, assuming you have a quality video that engages your viewers. If you find that your keyword selections are no longer working, change them or use variations. The idea is to keep things fresh and appealing.

Give Your Video a Title

One of the most common mistakes in YouTube marketing is expecting a video to speak for itself. It doesn't take that much extra effort to create a title page before your video starts. Your title should be short and descriptive with a few keywords relevant to your content. Don't worry about throwing in your company or brand on the title page. Save that part of marketing for your content and the end page.

Understand How the Typical Searcher Thinks

Think about how you search for videos on YouTube. You don't likely think like a marketing executive. Keep in mind that most people on YouTube aren't there to look for something to buy. It's usually for entertainment purposes. Some keywords that tend to be more successful on YouTube include:

• Well-known names (celebrities, athletes) • Titles (movies, TV shows) • Quotes (usually somebody famous or well-known) • Actions/verbs • Objects in the video (car, sign, or anything that catches the eye immediately) • Emotions (usually funny or sentimental)

Optimize Your Video Title

Keywords don't make a title, but should be included in it to increase the number of views you get. To achieve this goal, there are some basic title rules related to YouTube marketing that should be followed:

• Don't use puns or humor in your title. Everybody's not going to be in on the joke and it's awkward to work legitimate keywords into a title that's not seriously about your content.

• If you "must" include your brand in the title, place it at the end. Keywords tend to be most effective towards the beginning of your title.

• Titles should be about 100 characters long. This includes the space between words.

• The description of your video should be as detailed as possible. On YouTube, it can be up to 5,000 characters or about 800 words when spaces are included.

Optimize Your Tags

You get 120 characters for your tags on YouTube, so you want to sprinkle some relevant keywords into your description as naturally as possible. Even on YouTube, obvious keyword stuffing is frowned upon. Tags should include:

• Location (usually just city or state) • Topics (be specific to the video) • Brand (you definitely want to include your brand here)

Online Engagement and Interaction

Today's customer is a tech-savvy individual who wants to be entertained. Companies must have engaging websites and social media campaigns. Videos are a great way to engage those individuals. Short, entertaining videos draw individuals to your site, and more traffic means more awareness of your product.

Online Involvement

There are over 2 billion people connected to the internet, and that number is growing each day. That's 2 billion potential customers, but how does a company draw business from so many people? With cell phones, iPads, iPods, e-readers, computers and so many other gadgets that connect to the internet, social media is an excellent way to connect to these individuals. But not just any social media campaign is effective. Internet users want to be entertained and video, however brief, is an excellent escape.

Videos can be short, informational advertising that draws a customer to your web site. A professionally produced video has the potential to reach millions of people in a very short amount of time. If the video is attractive, customers will be more likely to share the video. Through sharing, even more traffic is driven to your web site engaging more of those 2 billion internet users.

There are more than 490 million users on YouTube every month generating over 92 billion page views per month. This treasury of users is waiting to be tapped. Videos draw individuals to you and help you convert them to customers.

Why Videos?

Videos are a great visual medium and offer a surplus of information in a beautiful format. People want quick sound bites of information, and videos are a perfect way to give customers what they want. However, you must connect your customers to your videos. Social media can help with that.

Social media status updates and tweets with links to your professionally designed video work well, but there are other ways to drive traffic. Offering contests through social media draws interest and engages users. Everyone loves a contest, and hosting a contest on your website is a great way to garner attention.

Another way to boost engagement is quick responses to posts or retweets to your company. Customers want to hear from you, so give them what they want. If they contact you through your social media, reply quickly. This shows you are customer service oriented and creates loyalty with new and current customers.

Visually stimulating e-blasts that are quick reads are another great way to connect with your customers. This gray mail often gets disregarded, but if you can create a visually stimulating e-blast that draws a customer to read, they are more likely to visit your site. Remember, internet users are bombarded with unwanted email and subscribed mail, so you have to make your email-blasts stand out. A video can help make your emails interesting.

A professionally produced video will drive users to your site and help keep them entertained and informed. Professional video production companies can create a striking video to draw more traffic to your site for less than you may imagine. Engage your current and future customers with inventive videos and creative social media interaction and watch your business thrive.

Video Marketing Can Save You From Leaving Money on the Table

There's nothing worse than the feeling that you've left money on the table. Missed opportunities are disheartening, and they can kill a business.

If you want to maximize your revenue potential, here are a couple of little-known video marketing secrets that will help you get the biggest possible ROI:

Use "Video Direct Outreach" to Move from Conversations to Conversions: Most folks assume video needs to be highly produced or fancy to be effective. The truth is that video engagement is more about making a personal connection. Video is meant to be an interactive, two-way conversation. Those video conversations build relationships, which eventually become conversions, or sales.

My friend and colleague Lissa Boles, aka "The Soul Mapper," put herself on the map with a brilliant video direct outreach strategy that built a strong connection with her followers. She used live webcasting to engage and interact with her peeps. Lissa's livecasts quickly grew in popularity, quadrupling her list in a matter of months.

It wasn't the technology, or even the quality of the video webcasts that made it magic for Lissa. It was the connection she built and the audience engagement she created with her personal and authentic videos.

Use Video AFTER the Sale: This is where most of us drop the ball. You've made the sale. Whoopie! But do you want a one-night stand or a customer for life? (Think about the lifetime value of a customer!) By connecting with your clients with video after they've purchased, you can keep them engaged and involved with you and your services. And by keeping them engaged, you're reducing or eliminating refunds and unhappy customers!

What's even more important is that engaged customers will stay with you and be much more open to additional offers or upsells!

Video is a fantastic client-retention tool! Just ask my friend and video marketing client Nancy Marmolejo, who was able to make additional sales two weeks after her program had started by engaging her peeps with informal (but personal) video emails.

Nancy was also able to keep her program participants engaged and involved by sending quick video updates about the weekly webinars. Think about it. What's more effective and compelling?

An email saying "This week's webinar replay is available" -or-

A personal video email sharing highlights of the webinar and telling students exactly what they missed.

Oh, and did I mention that Nancy's video strategies produced a 25% increase in sales and revenue? That's real ROI!

The "selling" doesn't end after the sale. Cement your relationships and create lifetime customers by connecting and engaging with video. Not necessarily flashy, splashy video - just personal touches that build trust and likability. Do that and you'll never leave money on the table again!

Benefits Of Advertising Your Business By Animated Video

Animated videos for web can make any business stand out in the crowd and yield success in no time. Gone are those days when business websites would be stuffed with written content to explain the products and services on offer to the potential clients. Currently, the trend has shifted towards using animated online videos to grab customers' attention. The advantage of using such videos is that they do not just communicate through written medium with the clients, but also allow for audio-visual interaction. An animated video can imbibe everything from text messages and special effects to animated video graphics and interactive elements so as to offer the strongest yet extremely subtle-toned sales message to the end-users for any business.

Quite understandably then, there are not just one or two, but several benefits of using animation videos for advertising and promoting a business. Here are some prominent ones listed out for your reference:

They Deliver More in Less Time

In this jet age when everyone wants their work to be done at warp speed, one can surely not rely on archaic written content laden websites to perform and reap profits for the business.

The smarter race of business owners have of late realized this and have started using online video animation services to get their promotions done in a quicker and easier manner. Visual graphics combined with punch line messages set the concerned businesses sales registers ringing in no time with their crispy and succinct quality.

They Provide that Extra Edge with a Powerful Script

Apart from offering a visual delight to viewers that the advertisement videos on the web are so capable of accomplishing, these can even ensure that the business message is sent across to the customers in the best capacity through the medium of a well crafted, powerful script for optimal sales results.

These Allow Scope for Customized Services

The benefit with using videos for business advertisements is that these do not work on the lame 'one-size-fits-all' rule. Instead these allow for the creation of short and effective message-conveying ad tools that can be customized to suit multiple user tastes. A single website can contain as many as 10-15 videos, all targeted at distinct user bases to tap the maximum niche potential. So with the decision to make an animated video it becomes possible to appease all and make hay while the sun shines on the business.

Videos are Economical Too!

Interestingly, animation videos for business promotions are economical too! This comes as a cherry on the cake for businesses considering the fact that these make for extremely effective advertisement tools. Software led technological innovations have made it possible to accommodate high-quality promo videos into each and every business owners budget.

Distributing Resources Between Social Media Sites

Establishing a social media strategy takes time and effort. A good social media plan is constantly being worked on and updated to keep a steady flow and to make sure that all of the sites are being targeted. Figure out what works best for your company and capitalize on those goals. Do not try to rely on another company's plan. Each social media strategy should be catered to your goals and overall target audience. Whatever it is you need to do to create a successful plan, do it. The technological world cannot wait.

Before choosing a few sites to develop and focus on, think about how and why a social media plan will be successful for your business. Think of some possible outcomes that could surface from this reasoning. Once some ideas have been thought out decide which social media sites and platforms will fulfill your outcomes and will provide your company with the most satisfaction. Set your sights on a few channels, not the whole lot of them. It is best to focus on two or three and develop those to their fullest extent. It is much better to be an expert with two or three than target six sites and have them half developed. Target the big three first and foremost: Facebook, Twitter, and LinkedIn.

It is necessary to stay current on the other sites as well. Be aware of the other sites and know how they work and how successful they are. Anticipate what's to come. Spend most of your time on what is currently going on, but also devote time to what is new and what is to come. See where your followers are also contributing and participate in that site. Participating in other sites allows you to see what kind of information is being discussed and who is adding to the discussion. Target those participants to become potential customers for your business. Generate discussions on your site that will add insightful information regarding your company and your product or services. The more that is being discussed the better the engagement and material. Stay current with your posted content.

Optimize efforts on each site and view the results. Assess your contributing sites and see where you can improve and change. You can also improve your site by putting the best web videos in your websites. You may even want to start with an audit of your social networking sites. Starting with an audit will assist you in grasping an understanding of the market and your possible network. With this kind of information you can decide upon allocating resources for your social networking sites. The more that you give to your social media sites the greater the results will be. Execute and expand your sites to ensure the most success. Decipher between decisions made and decisions delivered. Stay on top of all your networks. Keep a steady flow of content that engages your viewers and is relevant to your company. Make everything shareable with other viewers and potential customers. Distribute your resources evenly between your social media sites.

Challenges and Solutions to Email Marketing

Email is a major communicative form used in all businesses and used by everyone. In order to reach a broader audience base, businesses need to implement email marketing into their business strategies. Email marketing needs to become a necessary approach to inform the subscribers about the company's services and goals. An email can be tied in with other educational efforts, but be sure it is done the correct way. Email marketing campaigns do have some challenges, but they are combated with solutions.

Combining email information with other platforms

Correlating email information with other areas can be a sticky performance. But, if conducted the right way it can be very beneficial to your company. If utilized correctly, it has the ability to connect the space between the two which delivers the content and sales. Connecting the two provides a concise understanding of how to gain the attention of the recipients through further use of email marketing. The ultimate goal of email marketing is to keep the recipients and engaged and interested in what is being conveyed. In doing so, it is necessary to produce a recommendation that is related to the original email or message. You cannot steer them off of the path into a different direction. Relate the information back to the primary email for the best results.

Advancing deliverability

Deliverability is key in receiving responses from the email recipients. Deliverability is the amount of emails delivered to the various inboxes compared to the total number of emails that were sent out. If the email marketing campaign has a low deliverability rate then it will result in a number of things. Most importantly, a low deliverability rate could result in blockage by internet service providers (ISP).

Internet service providers are keeping an eye out for such a thing. They are viewing the number of email complaints compared to the amount of current email users. Not only will the internet service providers become aware of unnecessary email marketing campaigns, but the company is also spending money that does not need to be spent. Sending emails to nonexistent users is a waste of their time and money. To combat this problem, be sure to update the various email lists and keep them as organized as possible for the best possible outcomes.

Adding and updating recipients

Overall, the process of adding and updating recipients of email lists is a difficult task. Keeping the recipients interested in the material that is being sent out is even harder. Adding new recipients to the email marketing campaign is difficult because the new recipients are not aware of the information and what is being presented. They will become disinterested in the email and will opt out of being a subscriber. Therefore, the new recipients need to be given all of the information that answers "why" they should subscribe to be on the email list. Sending multiple emails is best when trying to gain new recipients. It demonstrates the value that the company has with their new recipients and tries to respond to their needs.

Reaching a Measurable Return on Investment (ROI)

How does a company know when the recipient is interested in the information presented in an email marketing campaign? You can also improve your email marketing through web video productions. It is difficult to know when a recipient becomes engaged after the messages have been sent out. It is known immediately known when or if the recipient wants to become a customer or even receive more information. One tactic that companies can use is closed-loop marketing. Closed loop marketing follows a potential customer from the initial email to becoming a full blown customer. This way the company can keep track of the customer's activity and interest in the subject. Closed loop marketing makes it easier for the business to recognize a potential customer.

Email as a Tool for Optimization

Sending a one email or email blast is not sufficient for a successful email marketing campaign. It can often negate the whole purpose of an email marketing campaign. To fix this type of approach or problem, lead nurturing needs to be used. Lead nurturing is a systematic way of sending a series emails to the recipients in order to inform them of the company. The emails are automated so that the company does not manually have to send emails in a timely fashion. This way they are able to send out multiple emails without the negative connotation.

Making YouTube Work For Your Internet Business

Well, there are a number of ways to make YouTube profitable for you. Many people upload videos everyday and by the same time the next day, have thousands of views already to their video. Now is this possible? Can the same reality happen with you too? Well of course it can, and that's what I will help you to do today.

YouTube isn't something that you can instantly get rich off of. Even if your video gets a lot of views, there's still a small percentage of people who will actually visit your website. I would say about 5%. So if your video gets 100 views, only 5 people would have clicked on your website link. And there's nothing wrong with that.

If you want more views and more traffic to your site, do the most obvious thing: upload more videos. This is something that shouldn't come as a surprise to you. Many people are uploading multiple videos per day, because they know that the more videos they upload, the views they will get, the more traffic they will get, the more subscribers they will get, and the more sales they will get. It's just internet marketing 101 here.

Now if you've tried YouTube in the past and it hasn't been producing for you in the way that you wanted it to, you shouldn't give up. Be persistent and swap out anything that you think is causing the problem as to why you aren't getting a lot of YouTube views. Now I know for sure that videos that show people talking or music videos get a ton of views. This approach is much better than just doing an on-screen presentation.

With yourself in front of the camera, people will feel like they can "connect" with you. And in fact, it doesn't matter if your camera shy or if you have a funny accent... you will still find people who will like your style and who would follow you and subscribe to your YouTube channel.

Now when you make your video, make sure you list your website address at the bottom of the video. This will not be clickable, but it's very important because some people will take your YouTube video and post it on their site for their visitors to view. And if you have your website address at the bottom of the video, people will easily know where to go to get more information about you.

And also... be sure to include your website address in your description box - preferably at the very beginning. This will turn your link into a clickable link, and people will have the opportunity to just click on your URL instead of typing it into their web browser's search bar.

YouTube can be excellent for marketing your online business. You will want to take it seriously if you want to have the kind of online marketing success in your business that you're looking for. YouTube is the number 3 ranked website on the internet (in terms of traffic), so you can definitely tap into this lucrative source of traffic.

Take these tips and put them into use today.

Good luck with your YouTube marketing.

What Is a Virtual Tour?

A virtual tour is a form of interactive photography that allows the user to explore a location digitally, usually on a website or app.

The first virtual tour was designed by British engineer Colin Johnson and was first publicly experienced by Queen Elizabeth II. In 1994 she opened up a 1550's depiction of Dudley Castle in the Dudley Castle Visitor Centre in North England. Since then they have quickly infiltrated the leisure, property, and tourism industries and are now conquering the digital world supporting classic photography with interactive experiences.

Many earlier examples were produced in the form of a video and simply consisted of a camera man walking around a location. With the introduction of new technology the interactive panorama has come to replace more linear experiences whereby a space is filmed using still imagery before being pieced together using computer software. This 360 panorama or 'scene' is then stitched together with other scenes to form a tour. Tours allow the user to dictate the scene and perspective, usually by clicking and dragging on the photo itself. Navigation techniques between scenes vary from one tour to another but usually take the form of thumbnails or 'hotspot' links on the tours themselves.

A scene can be made by the stitching together of any kind of image as long as they are taken from the same perspective however using a standard sized lens would mean that a user would have to take upwards of 40 images to accurately cover a 360 by 180 degree angle. To combat this professionals use a variety of wide angled lenses to reduce the amount of images that need to be stitched together. These can vary from a standard wide angled lens to 8mm fisheye to custom built one-shot 360 degree lenses.

Because of their ability to express a space with a much greater accuracy than traditional photography virtual tours quickly became standard in the high end commercial and residential property industries. From there they quickly spread to leisure, tourism and education and now most establishments looking to show off their facilities to prospective clients invest in a virtual tour as a standard part of their marketing budget.

Today virtual tours are used for a variety of different reasons, from commercial to purely entertainment. You can now explore the new Aston Martin from inside the car, see a moving panorama of London from the London Eye and even explore the red surface of Mars from the comfort of your desk.

How to Pick a First Class Video Production Service

In a business world that has become increasing web based, no one can deny the importance of a quality website in the effort of drawing in visitors and turning them into long term customers. The hallmarks of an effective website are easy enough to recognize: they must be simple and concise, easily communicating information and services to the customer. While most recognize the need for clear, well written content, many people overlook the importance of videos as a means of capturing the visitor's attention.

In a world where users with ever decreasing attention spans can move through the internet at the speed of thought, many sites that cannot capture the user's attention right away will receive only a fleeting glance before being passed over. One highly effective means of capturing the user's attention is the use of dynamic and entertaining videos to draw them in and make them want to learn more. In order to provide such videos you will need to enlist a company with outstanding video production services.

There are a number of key factors that should be considered in the search for a first class video production company, from looking at their script writing services, equipment and software, to the marketing services they provide. But before you can make an informed decision you will need to know what you are looking for.Most importantly, you will want to hire a full service company that will work with you every step of the way, from scripting to production to the distribution phase.

In the first stage of the search you will want to look at the company's script writing services. You will want to make sure that the company provides interesting, quality scripts and that they can provide you with examples. You will also want to make sure that the company is willing to involve you in the planning process in order to create the best message possible.

Another thing to look at is the company's production equipment. A few of the necessary essentials include high quality cameras, lighting equipment, and in-house green screen services. It is also important to make sure that the company is using the most up-to-date editing and graphics software. Each of these items is essential in the production of quality videos.

All of this is useless however without the means to distribute your videos. An effective production company will not only create your videos but will help you market them as well. In order to do its job properly, a video needs to be appropriately titled and tagged for SEO in order to appear in search results associated with your business, as well as being inserted into your webpage. Other sites, such as YouTube, can also be utilized to encourage viewers to rate and share the video, opening up new lines of marketing potential through which to draw in customers.

In order to assure that you have made an informed decision, you will want to look at all of these factors when looking for a video production company that meets your demands. Ask to see examples of their work, from script to mock videos and marketing placement. It is important to remember that a quality video, when properly used, means greater sales for your company.

Increase YouTube Views With Your YouTube Advertising Campaign

Since the emergence of social media, the whole concept of online advertising has changed and now YouTube advertising is one of the major tools for online marketing campaigns. It has become absolutely essential for every type and size of company to create YouTube videos for effective marketing campaigns. However, creating quality and effective videos is not enough to achieve your marketing goals.

Another thing which you have to do is make those YouTube videos visible in different search engines. There are different companies and websites that provide help and guidance regarding effective YouTube advertising campaigns. One of the goals of those campaigns should be to help you in transforming your ideas into YouTube videos.

In order to get optimum results from your YouTube advertising campaign, you may need help in making creative videos that can effectively convey your message to the target market. The objective is to differentiate your video from the millions of YouTube videos that are launched every day in order to draw attention to it. In order to get the attention of viewers, creativity is of the essence. You have to use creative ideas, either in music or through eye-catching shots. YouTube advertising is all about entertainment. People often come to YouTube to get entertained, therefore you have to include aspects in your video that can entertain your audience.

Another way to keep viewers engaged in your YouTube advertising is providing solutions in your video for their problems. For this you can give tips and ideas related to your product or service. So this type of video is different from an entertainment video. This is called an informational video. Most audiences watch this type of video to improve their knowledge on certain subjects, products or services. In this regard, you need to keep the information and tips unique as much as possible since people are only interested in things which they do not know.

Sometimes companies forget to educate consumers in order to keep the video entertaining. This is not a good thing to do as your basic purpose is to sell your product or service. Entertainment is important to generate traffic, but at the end of the day you need sales and not just traffic. Keep your target market informed and educated about your product or service. For this you can use demonstration videos also. This type of YouTube advertising is not just effective but entertaining too.

Your YouTube campaign must also assist you in making your video visible in all major search engines. No matter how effective your video is, if people cannot find it, it becomes useless. It is very important that your YouTube advertising must be targeted and visible so that people can easily search your ads. Keep in mind that not all the visitors are going to purchase from your site but you still need traffic in order to improve your rankings and get a better place in search pages. This will give you a clear direction to your YouTube advertising campaign and you will see the difference in your sales.

Top Five YouTube Marketing Tips

The way business is conducted is changing. Every day, new advancements are made, and most industries now employ the use of a solid online presence to promote the products and services they make available. A growing number are utilizing YouTube marketing, and there are steps to make such an endeavor a success.

1. Stick to the Point

Web surfers have at their fingertips a vast amount of knowledge. When they stumble across a YouTube video that contains excessive filler words and commentary, they are likely to quickly move along to a video that more quickly gets to the point.

Most people are not willing to spend more than two to three minutes on a YouTube video. Therefore, it is crucial that the video is concise and to the point. In the event that more time is necessary to elaborate on a subject, the videos should be broken into segments. This YouTube strategy allows viewers the option to learn more after the initial video is finished.

2. Don't Skip Around

Jumping from one topic to another within a YouTube video is disorganized and will throw viewers off. The keywords that triggered the video to appear are the ones in which the viewer is interested in learning more about, and YouTube traffic will be negatively impacted if a large number of viewers mark that they dislike the video due to irrelevant material.

If the subject matter is expansive, it is good YouTube strategy to break these up into separate videos. They will all be interconnected to the maker's channel. Therefore, the videos help each other increase views.

3. Mark Your Territory

Those who have taken the time and effort to create an original YouTube video with unique content should ensure they brand their video with their name, logo and website. This establishes the maker of the video as an authority on the subject matter. An effective YouTube video that provides useful information offers viewers a free service, and viewers are likely to share this tool with friends.

In the event that a video is shared by others on websites, social networking sites, forums or other online outlets, these new viewers are able to reference the source of the video through proper branding measures to find more information.

4. Show Your Funny Side

Nothing is more boring than a monotonous voice spewing random knowledge on a YouTube video. These types are normally rated low and receive little YouTube traffic. By employing a natural tone and humor, viewers can remain engaged and entertained. Therefore, they are more likely to finish the video and share it with others.

Everyone enjoys laughing, and the most successful videos often use some type of amusement to keep the viewer interested. They will often be intrigued to hear what else such a captivating speaker has to say regarding the subject matter they searched for.

5. Promotion is Key

In a perfect world, YouTubers would type an online marketer's YouTube address into their browser. In reality, most videos are found through typing keywords into the search bar. In order for a video to receive a good ranking during a search, the video owner must take measures to promote their site.

Social networking is a great way to promote a new video. Simply posting a link to the video on Facebook can draw a large crowd. The average Facebook user has 200 friends. For each friend who re-posts the video to their own page, the possibility of around 200 additional people to become exposed to the video is opened.

Web 2.0 sites such as Squidoo and HubPages create a free way to promote YouTube videos. Promoters can also create their own blogs and forums to get the word out about their video.

Tips on How to Put a YouTube Video in PowerPoint

Many professionals are required to conduct presentations about their company to prospective clients. Adding YouTube videos related to the company will certainly make presentations become more effective. First, you have to find out whether the conference room has an Internet connection. Here are some tips on how to put YouTube video in PowerPoint if the room offers access to the Internet.

PowerPoint 2007

First, click on the Office icon located at the top left corner of the PowerPoint task bar. Next, you have to click on PowerPoint Options. Make sure you enable the Developer menu by checking the box close to the Show Developer in the ribbon option which can be found on the Popular tab. Click Ok.

Next, click on the Developer tab and choose the More Control button. You will be offered a list of controls and you have to select Shockwave Flash Object. Click Ok. Next, make use of the mouse to draw a box on the slide where you wish to insert the YouTube video. As soon as you have created the box, right click the box and select Properties. You are almost done learning how to put YouTube video in PowerPoint 2007.

How to Put YouTube Video in PowerPoint 2003 and Other Earlier Versions

If you are using an older version of PowerPoint, the required steps on how to put YouTube video to PowerPoint will be slightly different. Remember that these instructions discussed earlier only works if your computer is connected to the Internet. If you don't have Internet access in the conference room, then you will have to download the YouTube video to your computer and convert the file format to flv. Furthermore, before you download a video you have to ask permission from the copyright holder. All YouTube videos are copyrighted.

Finally, go back to the YouTube page where you have the video you want to embed, select and copy the URL provided in the sharing area and paste it in the Property Page which showed up after you clicked on Properties. Look for the box called Movie and paste it in. You have to modify the URL to make it work in your presentation. Replace the watch?v= which is typically found at the end of the URL with the characters v/. After these modifications, close the Properties box and you are done. You can also hire professional video and PowerPoint services to help.

Website Videos Can Ease Your Business Communication Needs

With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the same age-old fashion, instead people today enjoy watching shorter, crisp videos. With internet making inroads into everyone's lives, it is understandable to make a short video as the prime medium to communicate a business message. A business message could relate to advertising a product, giving its demonstration, imparting knowledge about it or simply giving a demo tour of a business.

Short videos are more in demand on internet. They are made for fun as well as to convey a piece of information. They are also known as website videos as they are added to a website to compliment the texts existing there. They ease the flow of the message of a business. Texts may not always communicate what they are intended to communicate in the first place, and at other times a viewer might willfully ignore them. A short video does away with all this inconvenience. Not only it can communicate what it is meant to but also communicate it well. In short, it makes a website come alive in front of viewers.

The advantages that come with website videos are as follows:

1. They cut short the time taken to advertise a product and communicate a business message.

2. They hold the viewers' attention in the same way as they pay attention to a movie-video.

3. Unlike texts, they can show the complexities involved with a product. For example, texts cannot show how a magnifying lens would project a thing after being magnified, but a video is quite capable to show the viewers things with their magnified views.

4. Though texts and videos both solicit viewers to make a purchase or do something in furtherance to that, the difference between the both lies in the fact that texts can be intrusive when asking viewers to make a purchase but videos are gentler in their approach.

5. They are in the form of a story, with one or many cartoon characters forming a part of them. Such characters have a charming and larger than life image. They make the viewers remember the video for a longer period.

6. They consist of all the elements that go into producing an admirable video. Elements such as graphics, moving images, texts, sounds and photographs etc. work together to keep the viewers glued to them.

What Is Video Marketing? A Valuable Strategy

What is Video Marketing? Using video to promote a business or product can be a very lucrative and effective strategy. Video marketing is often used in the internet marketing world. As in other areas of marketing, these internet marketers have discovered the value of a video. Not only are videos an effective on-page marketing strategy, but videos are also very valuable in the eyes of Google.

Google is constantly evaluating the value and relevance of web-pages. In recent months, Google has placed more value on videos. To be clear, if there were two identical websites, but one had a video, the website with the video would undoubtedly rank higher on a search results page. What is video marketing to your business?

What is Video Marketing? Man's Short Attention Span

When discussing video marketing and its effectiveness, it would be ignorant to not mention the universal appeal of video. While attractive and informative articles and blog posts can be effective, videos are shown to be increasingly valuable. It should come as no surprise that our society has a short attention span. In the internet era, our minds are constantly looking for immediate draw and entertainment. It seems as though our entire culture is a tad ADHD. Because of this reality, a well-made video is more valuable than a well written and organized article.

What is Video Marketing? Backlinks and YouTube

I mentioned previously that search engines like Google are constantly evaluating the value of websites. When they are doing so, they take a look at backlinks. Backlinks are links to a website that are placed throughout the internet. Both the quantity and quality of backlinks are taken into consideration by Google. Because of the nature of this ranking system, there is some strategic backlinking that takes place. But what is this type of marketing and what does it have to do with backlinks?

YouTube is one of the most visited websites today. Every single say millions of videos are viewed on this massive platform from all over the world. Because YouTube is so incredibly popular, Google considers backlinks from the media giant to be very valuable. This high PR backlink can dramatically improve the perceived value of a webpage. If a business were to post a relevant video with each of their written posts, they would undoubtedly benefit from the increased exposure. Backlinks are a vital contributor to off-page search engine optimization.

What is Video Marketing? Video Marketing Strategies

Incorporating video marketing into your marketing strategy can be beneficial for a number of reasons. When executing various internet marketing strategies, you are essentially building and tweaking a sales funnel. Video can be a potent contributor to these efforts. Videos can help a business capture leads as well as convert them. Because of this, incorporating video into your email marketing can be very beneficial and lucrative. There are plenty of leads out there to be captured. Using video is simply a more efficient marketing strategy than solely producing written text. In fact, recorded webinars are a dependable source of lead generation.

What is video marketing going to mean to your business?

Monday, November 26, 2012

Sponsor Links