With things getting shorter and faster in their sizes, approach and applications, short videos have come to dominate the longer ones. No more anyone prefers watching the longer videos made in the same age-old fashion, instead people today enjoy watching shorter, crisp videos. With internet making inroads into everyone's lives, it is understandable to make a short video as the prime medium to communicate a business message. A business message could relate to advertising a product, giving its demonstration, imparting knowledge about it or simply giving a demo tour of a business.
Short videos are more in demand on internet. They are made for fun as well as to convey a piece of information. They are also known as website videos as they are added to a website to compliment the texts existing there. They ease the flow of the message of a business. Texts may not always communicate what they are intended to communicate in the first place, and at other times a viewer might willfully ignore them. A short video does away with all this inconvenience. Not only it can communicate what it is meant to but also communicate it well. In short, it makes a website come alive in front of viewers.
The advantages that come with website videos are as follows:
1. They cut short the time taken to advertise a product and communicate a business message.
2. They hold the viewers' attention in the same way as they pay attention to a movie-video.
3. Unlike texts, they can show the complexities involved with a product. For example, texts cannot show how a magnifying lens would project a thing after being magnified, but a video is quite capable to show the viewers things with their magnified views.
4. Though texts and videos both solicit viewers to make a purchase or do something in furtherance to that, the difference between the both lies in the fact that texts can be intrusive when asking viewers to make a purchase but videos are gentler in their approach.
5. They are in the form of a story, with one or many cartoon characters forming a part of them. Such characters have a charming and larger than life image. They make the viewers remember the video for a longer period.
6. They consist of all the elements that go into producing an admirable video. Elements such as graphics, moving images, texts, sounds and photographs etc. work together to keep the viewers glued to them.
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