What is Video Marketing? Using video to promote a business or product can be a very lucrative and effective strategy. Video marketing is often used in the internet marketing world. As in other areas of marketing, these internet marketers have discovered the value of a video. Not only are videos an effective on-page marketing strategy, but videos are also very valuable in the eyes of Google.
Google is constantly evaluating the value and relevance of web-pages. In recent months, Google has placed more value on videos. To be clear, if there were two identical websites, but one had a video, the website with the video would undoubtedly rank higher on a search results page. What is video marketing to your business?
What is Video Marketing? Man's Short Attention Span
When discussing video marketing and its effectiveness, it would be ignorant to not mention the universal appeal of video. While attractive and informative articles and blog posts can be effective, videos are shown to be increasingly valuable. It should come as no surprise that our society has a short attention span. In the internet era, our minds are constantly looking for immediate draw and entertainment. It seems as though our entire culture is a tad ADHD. Because of this reality, a well-made video is more valuable than a well written and organized article.
What is Video Marketing? Backlinks and YouTube
I mentioned previously that search engines like Google are constantly evaluating the value of websites. When they are doing so, they take a look at backlinks. Backlinks are links to a website that are placed throughout the internet. Both the quantity and quality of backlinks are taken into consideration by Google. Because of the nature of this ranking system, there is some strategic backlinking that takes place. But what is this type of marketing and what does it have to do with backlinks?
YouTube is one of the most visited websites today. Every single say millions of videos are viewed on this massive platform from all over the world. Because YouTube is so incredibly popular, Google considers backlinks from the media giant to be very valuable. This high PR backlink can dramatically improve the perceived value of a webpage. If a business were to post a relevant video with each of their written posts, they would undoubtedly benefit from the increased exposure. Backlinks are a vital contributor to off-page search engine optimization.
What is Video Marketing? Video Marketing Strategies
Incorporating video marketing into your marketing strategy can be beneficial for a number of reasons. When executing various internet marketing strategies, you are essentially building and tweaking a sales funnel. Video can be a potent contributor to these efforts. Videos can help a business capture leads as well as convert them. Because of this, incorporating video into your email marketing can be very beneficial and lucrative. There are plenty of leads out there to be captured. Using video is simply a more efficient marketing strategy than solely producing written text. In fact, recorded webinars are a dependable source of lead generation.
What is video marketing going to mean to your business?
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