LGbqTzMWZYAAQH0JXVtnAFDXC6wj2bC5: Video

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Monday, November 26, 2012

The Importance of Video Marketing Services

The Present Demand For Video Marketing Services

Video marketing concept is not a new concept in promoting products to customers but today it is considered as one of the hottest advertising propaganda. Visual presentation is much more attractive than plain text presentation. People tend to pay more attention to a video file compared to an image or plain text documentation. On that point of view, it is much more in demand as a marketing tool. People often use it as a tool to make a product or service more saleable. Video marketing services is a kind of advertising where videos are used to create a demand for a product and make it more attractive to the prospective market.

Spreads Your Info Visually

Video marketing services enables a company to spread information about the product or service that it promotes as well as its nature and the benefits in using it. This video can be displayed in a company's website or some other hosting sites where customer may able to view videos according to their interests. The most practical way to market through video is by posting a video in a popular host site like YouTube. A well known company can easily promote their new products through video marketing in the company's official website. By hosting videos in the company's website, people who are used to visiting the site can immediately realize that there is a new product. However, not so well known companies can get better opportunities in using a hosting site where they can upload their videos. It is wonderful as it creates an unrivaled bonding with customers through effective direct marketing.

In A Web Host

Video marketing services in hosting sites and social sites is an effective and dynamic marketing strategy. On a social media site such as YouTube, posting a promotional video of service or product is valuable to attract new customers. Nonetheless, these videos need to be target interested customers so that each hit and response increases the market as well as the sales of such product. In this sense, there is a need to create brand responsiveness to encourage more people to pay attention to the newest offering of your company. In the same way that search developers should target buying customers, it's vital for these videos to reach people who are interested in viewing such and video marketing services is proving to be the ideal solution to make them available to potential customers.

Promoting Your Product

There are so many ways to advertise your product and video marketing services is just one of those. It is an influential marketing tool which has been used for quite some time. Its importance in promoting product and various services is helpful in building good relations with the market. There are so many companies that makes use of it along with text marketing service or some other marketing strategies. Web based or internet based video marketing service has a prospective demand from companies that are looking for a low cost alternative to make sure that their products will reach people who for whom it is intended. Due to the present circumstances, it is turning out to be one of the most in demand marketing tool for web advertising.

Harnessing The Benefits

Nowadays, video marketing services is not just some tool; it is the tool for achieving desired results in sales and in profits. It's a good idea for anyone who has an internet based business to get video marketing services performed on their services and products. You know that show as seen on tv, well they make thousands of dollars per minute whenever they do a video campaign and that is a literal number. That one product, My Zone Headphones still gets sales and it has been over a month. The best thing about it is that it is perfect for almost any product that you need to promote.

The Six Steps to Start Making Online Video Online Video Marketing - What's The Secret To Get Traffic With Video? Using YouTube For Promotion To Your Website YouTube Video Marketing Tips That Work Like Crazy

Video Marketing Can Save You From Leaving Money on the Table

There's nothing worse than the feeling that you've left money on the table. Missed opportunities are disheartening, and they can kill a business.

If you want to maximize your revenue potential, here are a couple of little-known video marketing secrets that will help you get the biggest possible ROI:

Use "Video Direct Outreach" to Move from Conversations to Conversions: Most folks assume video needs to be highly produced or fancy to be effective. The truth is that video engagement is more about making a personal connection. Video is meant to be an interactive, two-way conversation. Those video conversations build relationships, which eventually become conversions, or sales.

My friend and colleague Lissa Boles, aka "The Soul Mapper," put herself on the map with a brilliant video direct outreach strategy that built a strong connection with her followers. She used live webcasting to engage and interact with her peeps. Lissa's livecasts quickly grew in popularity, quadrupling her list in a matter of months.

It wasn't the technology, or even the quality of the video webcasts that made it magic for Lissa. It was the connection she built and the audience engagement she created with her personal and authentic videos.

Use Video AFTER the Sale: This is where most of us drop the ball. You've made the sale. Whoopie! But do you want a one-night stand or a customer for life? (Think about the lifetime value of a customer!) By connecting with your clients with video after they've purchased, you can keep them engaged and involved with you and your services. And by keeping them engaged, you're reducing or eliminating refunds and unhappy customers!

What's even more important is that engaged customers will stay with you and be much more open to additional offers or upsells!

Video is a fantastic client-retention tool! Just ask my friend and video marketing client Nancy Marmolejo, who was able to make additional sales two weeks after her program had started by engaging her peeps with informal (but personal) video emails.

Nancy was also able to keep her program participants engaged and involved by sending quick video updates about the weekly webinars. Think about it. What's more effective and compelling?

An email saying "This week's webinar replay is available" -or-

A personal video email sharing highlights of the webinar and telling students exactly what they missed.

Oh, and did I mention that Nancy's video strategies produced a 25% increase in sales and revenue? That's real ROI!

The "selling" doesn't end after the sale. Cement your relationships and create lifetime customers by connecting and engaging with video. Not necessarily flashy, splashy video - just personal touches that build trust and likability. Do that and you'll never leave money on the table again!

Benefits Of Advertising Your Business By Animated Video

Animated videos for web can make any business stand out in the crowd and yield success in no time. Gone are those days when business websites would be stuffed with written content to explain the products and services on offer to the potential clients. Currently, the trend has shifted towards using animated online videos to grab customers' attention. The advantage of using such videos is that they do not just communicate through written medium with the clients, but also allow for audio-visual interaction. An animated video can imbibe everything from text messages and special effects to animated video graphics and interactive elements so as to offer the strongest yet extremely subtle-toned sales message to the end-users for any business.

Quite understandably then, there are not just one or two, but several benefits of using animation videos for advertising and promoting a business. Here are some prominent ones listed out for your reference:

They Deliver More in Less Time

In this jet age when everyone wants their work to be done at warp speed, one can surely not rely on archaic written content laden websites to perform and reap profits for the business.

The smarter race of business owners have of late realized this and have started using online video animation services to get their promotions done in a quicker and easier manner. Visual graphics combined with punch line messages set the concerned businesses sales registers ringing in no time with their crispy and succinct quality.

They Provide that Extra Edge with a Powerful Script

Apart from offering a visual delight to viewers that the advertisement videos on the web are so capable of accomplishing, these can even ensure that the business message is sent across to the customers in the best capacity through the medium of a well crafted, powerful script for optimal sales results.

These Allow Scope for Customized Services

The benefit with using videos for business advertisements is that these do not work on the lame 'one-size-fits-all' rule. Instead these allow for the creation of short and effective message-conveying ad tools that can be customized to suit multiple user tastes. A single website can contain as many as 10-15 videos, all targeted at distinct user bases to tap the maximum niche potential. So with the decision to make an animated video it becomes possible to appease all and make hay while the sun shines on the business.

Videos are Economical Too!

Interestingly, animation videos for business promotions are economical too! This comes as a cherry on the cake for businesses considering the fact that these make for extremely effective advertisement tools. Software led technological innovations have made it possible to accommodate high-quality promo videos into each and every business owners budget.

How to Pick a First Class Video Production Service

In a business world that has become increasing web based, no one can deny the importance of a quality website in the effort of drawing in visitors and turning them into long term customers. The hallmarks of an effective website are easy enough to recognize: they must be simple and concise, easily communicating information and services to the customer. While most recognize the need for clear, well written content, many people overlook the importance of videos as a means of capturing the visitor's attention.

In a world where users with ever decreasing attention spans can move through the internet at the speed of thought, many sites that cannot capture the user's attention right away will receive only a fleeting glance before being passed over. One highly effective means of capturing the user's attention is the use of dynamic and entertaining videos to draw them in and make them want to learn more. In order to provide such videos you will need to enlist a company with outstanding video production services.

There are a number of key factors that should be considered in the search for a first class video production company, from looking at their script writing services, equipment and software, to the marketing services they provide. But before you can make an informed decision you will need to know what you are looking for.Most importantly, you will want to hire a full service company that will work with you every step of the way, from scripting to production to the distribution phase.

In the first stage of the search you will want to look at the company's script writing services. You will want to make sure that the company provides interesting, quality scripts and that they can provide you with examples. You will also want to make sure that the company is willing to involve you in the planning process in order to create the best message possible.

Another thing to look at is the company's production equipment. A few of the necessary essentials include high quality cameras, lighting equipment, and in-house green screen services. It is also important to make sure that the company is using the most up-to-date editing and graphics software. Each of these items is essential in the production of quality videos.

All of this is useless however without the means to distribute your videos. An effective production company will not only create your videos but will help you market them as well. In order to do its job properly, a video needs to be appropriately titled and tagged for SEO in order to appear in search results associated with your business, as well as being inserted into your webpage. Other sites, such as YouTube, can also be utilized to encourage viewers to rate and share the video, opening up new lines of marketing potential through which to draw in customers.

In order to assure that you have made an informed decision, you will want to look at all of these factors when looking for a video production company that meets your demands. Ask to see examples of their work, from script to mock videos and marketing placement. It is important to remember that a quality video, when properly used, means greater sales for your company.

Tips on How to Put a YouTube Video in PowerPoint

Many professionals are required to conduct presentations about their company to prospective clients. Adding YouTube videos related to the company will certainly make presentations become more effective. First, you have to find out whether the conference room has an Internet connection. Here are some tips on how to put YouTube video in PowerPoint if the room offers access to the Internet.

PowerPoint 2007

First, click on the Office icon located at the top left corner of the PowerPoint task bar. Next, you have to click on PowerPoint Options. Make sure you enable the Developer menu by checking the box close to the Show Developer in the ribbon option which can be found on the Popular tab. Click Ok.

Next, click on the Developer tab and choose the More Control button. You will be offered a list of controls and you have to select Shockwave Flash Object. Click Ok. Next, make use of the mouse to draw a box on the slide where you wish to insert the YouTube video. As soon as you have created the box, right click the box and select Properties. You are almost done learning how to put YouTube video in PowerPoint 2007.

How to Put YouTube Video in PowerPoint 2003 and Other Earlier Versions

If you are using an older version of PowerPoint, the required steps on how to put YouTube video to PowerPoint will be slightly different. Remember that these instructions discussed earlier only works if your computer is connected to the Internet. If you don't have Internet access in the conference room, then you will have to download the YouTube video to your computer and convert the file format to flv. Furthermore, before you download a video you have to ask permission from the copyright holder. All YouTube videos are copyrighted.

Finally, go back to the YouTube page where you have the video you want to embed, select and copy the URL provided in the sharing area and paste it in the Property Page which showed up after you clicked on Properties. Look for the box called Movie and paste it in. You have to modify the URL to make it work in your presentation. Replace the watch?v= which is typically found at the end of the URL with the characters v/. After these modifications, close the Properties box and you are done. You can also hire professional video and PowerPoint services to help.

What Is Video Marketing? A Valuable Strategy

What is Video Marketing? Using video to promote a business or product can be a very lucrative and effective strategy. Video marketing is often used in the internet marketing world. As in other areas of marketing, these internet marketers have discovered the value of a video. Not only are videos an effective on-page marketing strategy, but videos are also very valuable in the eyes of Google.

Google is constantly evaluating the value and relevance of web-pages. In recent months, Google has placed more value on videos. To be clear, if there were two identical websites, but one had a video, the website with the video would undoubtedly rank higher on a search results page. What is video marketing to your business?

What is Video Marketing? Man's Short Attention Span

When discussing video marketing and its effectiveness, it would be ignorant to not mention the universal appeal of video. While attractive and informative articles and blog posts can be effective, videos are shown to be increasingly valuable. It should come as no surprise that our society has a short attention span. In the internet era, our minds are constantly looking for immediate draw and entertainment. It seems as though our entire culture is a tad ADHD. Because of this reality, a well-made video is more valuable than a well written and organized article.

What is Video Marketing? Backlinks and YouTube

I mentioned previously that search engines like Google are constantly evaluating the value of websites. When they are doing so, they take a look at backlinks. Backlinks are links to a website that are placed throughout the internet. Both the quantity and quality of backlinks are taken into consideration by Google. Because of the nature of this ranking system, there is some strategic backlinking that takes place. But what is this type of marketing and what does it have to do with backlinks?

YouTube is one of the most visited websites today. Every single say millions of videos are viewed on this massive platform from all over the world. Because YouTube is so incredibly popular, Google considers backlinks from the media giant to be very valuable. This high PR backlink can dramatically improve the perceived value of a webpage. If a business were to post a relevant video with each of their written posts, they would undoubtedly benefit from the increased exposure. Backlinks are a vital contributor to off-page search engine optimization.

What is Video Marketing? Video Marketing Strategies

Incorporating video marketing into your marketing strategy can be beneficial for a number of reasons. When executing various internet marketing strategies, you are essentially building and tweaking a sales funnel. Video can be a potent contributor to these efforts. Videos can help a business capture leads as well as convert them. Because of this, incorporating video into your email marketing can be very beneficial and lucrative. There are plenty of leads out there to be captured. Using video is simply a more efficient marketing strategy than solely producing written text. In fact, recorded webinars are a dependable source of lead generation.

What is video marketing going to mean to your business?