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Showing posts with label YouTube. Show all posts

Monday, November 26, 2012

How to Use Keywords to Achieve YouTube Marketing Success

If you've paid attention to any online marketing efforts, hopefully you haven't noticed the keywords while you've read or watched something. That's because the idea of using keywords is not to notice them. Even though YouTube is visual in nature, keywords are still key to helping you get more YouTube views.

YouTube Crash Course

You know what YouTube is, but do you know how to use YouTube for marketing? It's a task that involves more than just posting a clever video. The right choice of words is still necessary for people to find your video. You're not going to be very successful at YouTube marketing if nobody can find your video when they perform a search. As a general rule, if it takes somebody more than a minute to find your video, you've already lost them.

Use Relevant Keywords

It's tempting to use keywords you think will get you the most views on YouTube, but such a strategy could backfire. Do you really want to tick off potential customers? You can still be creative with your keywords and honest about your content. Some ways to use keywords to your advantage with your YouTube marketing efforts include:

• Posing a question with a few keywords relevant to your video content. This services two purposes. It makes your video easier to find and questions tend to peak curiosity. Questions that claim to break a preconceived notion or myth, offer advice, or solve a common problem tend to attract the most attention.

• Choosing your tags carefully. Picking every category your video remotely fits in is counterproductive. Sure, it'll get you more hits, but it will also annoy people searching for something else. Choose only tags relevant to your content. If your content changes, change your tags.

Use Keywords to Boost Daily Searches

YouTube ranks daily and weekly searches. Earning a coveted spot among the top of either the daily or weekly list can equal marketing success, assuming you have a quality video that engages your viewers. If you find that your keyword selections are no longer working, change them or use variations. The idea is to keep things fresh and appealing.

Give Your Video a Title

One of the most common mistakes in YouTube marketing is expecting a video to speak for itself. It doesn't take that much extra effort to create a title page before your video starts. Your title should be short and descriptive with a few keywords relevant to your content. Don't worry about throwing in your company or brand on the title page. Save that part of marketing for your content and the end page.

Understand How the Typical Searcher Thinks

Think about how you search for videos on YouTube. You don't likely think like a marketing executive. Keep in mind that most people on YouTube aren't there to look for something to buy. It's usually for entertainment purposes. Some keywords that tend to be more successful on YouTube include:

• Well-known names (celebrities, athletes) • Titles (movies, TV shows) • Quotes (usually somebody famous or well-known) • Actions/verbs • Objects in the video (car, sign, or anything that catches the eye immediately) • Emotions (usually funny or sentimental)

Optimize Your Video Title

Keywords don't make a title, but should be included in it to increase the number of views you get. To achieve this goal, there are some basic title rules related to YouTube marketing that should be followed:

• Don't use puns or humor in your title. Everybody's not going to be in on the joke and it's awkward to work legitimate keywords into a title that's not seriously about your content.

• If you "must" include your brand in the title, place it at the end. Keywords tend to be most effective towards the beginning of your title.

• Titles should be about 100 characters long. This includes the space between words.

• The description of your video should be as detailed as possible. On YouTube, it can be up to 5,000 characters or about 800 words when spaces are included.

Optimize Your Tags

You get 120 characters for your tags on YouTube, so you want to sprinkle some relevant keywords into your description as naturally as possible. Even on YouTube, obvious keyword stuffing is frowned upon. Tags should include:

• Location (usually just city or state) • Topics (be specific to the video) • Brand (you definitely want to include your brand here)

The Six Steps to Start Making Online Video Online Video Marketing - What's The Secret To Get Traffic With Video? Using YouTube For Promotion To Your Website YouTube Video Marketing Tips That Work Like Crazy

Making YouTube Work For Your Internet Business

Well, there are a number of ways to make YouTube profitable for you. Many people upload videos everyday and by the same time the next day, have thousands of views already to their video. Now is this possible? Can the same reality happen with you too? Well of course it can, and that's what I will help you to do today.

YouTube isn't something that you can instantly get rich off of. Even if your video gets a lot of views, there's still a small percentage of people who will actually visit your website. I would say about 5%. So if your video gets 100 views, only 5 people would have clicked on your website link. And there's nothing wrong with that.

If you want more views and more traffic to your site, do the most obvious thing: upload more videos. This is something that shouldn't come as a surprise to you. Many people are uploading multiple videos per day, because they know that the more videos they upload, the views they will get, the more traffic they will get, the more subscribers they will get, and the more sales they will get. It's just internet marketing 101 here.

Now if you've tried YouTube in the past and it hasn't been producing for you in the way that you wanted it to, you shouldn't give up. Be persistent and swap out anything that you think is causing the problem as to why you aren't getting a lot of YouTube views. Now I know for sure that videos that show people talking or music videos get a ton of views. This approach is much better than just doing an on-screen presentation.

With yourself in front of the camera, people will feel like they can "connect" with you. And in fact, it doesn't matter if your camera shy or if you have a funny accent... you will still find people who will like your style and who would follow you and subscribe to your YouTube channel.

Now when you make your video, make sure you list your website address at the bottom of the video. This will not be clickable, but it's very important because some people will take your YouTube video and post it on their site for their visitors to view. And if you have your website address at the bottom of the video, people will easily know where to go to get more information about you.

And also... be sure to include your website address in your description box - preferably at the very beginning. This will turn your link into a clickable link, and people will have the opportunity to just click on your URL instead of typing it into their web browser's search bar.

YouTube can be excellent for marketing your online business. You will want to take it seriously if you want to have the kind of online marketing success in your business that you're looking for. YouTube is the number 3 ranked website on the internet (in terms of traffic), so you can definitely tap into this lucrative source of traffic.

Take these tips and put them into use today.

Good luck with your YouTube marketing.

Increase YouTube Views With Your YouTube Advertising Campaign

Since the emergence of social media, the whole concept of online advertising has changed and now YouTube advertising is one of the major tools for online marketing campaigns. It has become absolutely essential for every type and size of company to create YouTube videos for effective marketing campaigns. However, creating quality and effective videos is not enough to achieve your marketing goals.

Another thing which you have to do is make those YouTube videos visible in different search engines. There are different companies and websites that provide help and guidance regarding effective YouTube advertising campaigns. One of the goals of those campaigns should be to help you in transforming your ideas into YouTube videos.

In order to get optimum results from your YouTube advertising campaign, you may need help in making creative videos that can effectively convey your message to the target market. The objective is to differentiate your video from the millions of YouTube videos that are launched every day in order to draw attention to it. In order to get the attention of viewers, creativity is of the essence. You have to use creative ideas, either in music or through eye-catching shots. YouTube advertising is all about entertainment. People often come to YouTube to get entertained, therefore you have to include aspects in your video that can entertain your audience.

Another way to keep viewers engaged in your YouTube advertising is providing solutions in your video for their problems. For this you can give tips and ideas related to your product or service. So this type of video is different from an entertainment video. This is called an informational video. Most audiences watch this type of video to improve their knowledge on certain subjects, products or services. In this regard, you need to keep the information and tips unique as much as possible since people are only interested in things which they do not know.

Sometimes companies forget to educate consumers in order to keep the video entertaining. This is not a good thing to do as your basic purpose is to sell your product or service. Entertainment is important to generate traffic, but at the end of the day you need sales and not just traffic. Keep your target market informed and educated about your product or service. For this you can use demonstration videos also. This type of YouTube advertising is not just effective but entertaining too.

Your YouTube campaign must also assist you in making your video visible in all major search engines. No matter how effective your video is, if people cannot find it, it becomes useless. It is very important that your YouTube advertising must be targeted and visible so that people can easily search your ads. Keep in mind that not all the visitors are going to purchase from your site but you still need traffic in order to improve your rankings and get a better place in search pages. This will give you a clear direction to your YouTube advertising campaign and you will see the difference in your sales.

Top Five YouTube Marketing Tips

The way business is conducted is changing. Every day, new advancements are made, and most industries now employ the use of a solid online presence to promote the products and services they make available. A growing number are utilizing YouTube marketing, and there are steps to make such an endeavor a success.

1. Stick to the Point

Web surfers have at their fingertips a vast amount of knowledge. When they stumble across a YouTube video that contains excessive filler words and commentary, they are likely to quickly move along to a video that more quickly gets to the point.

Most people are not willing to spend more than two to three minutes on a YouTube video. Therefore, it is crucial that the video is concise and to the point. In the event that more time is necessary to elaborate on a subject, the videos should be broken into segments. This YouTube strategy allows viewers the option to learn more after the initial video is finished.

2. Don't Skip Around

Jumping from one topic to another within a YouTube video is disorganized and will throw viewers off. The keywords that triggered the video to appear are the ones in which the viewer is interested in learning more about, and YouTube traffic will be negatively impacted if a large number of viewers mark that they dislike the video due to irrelevant material.

If the subject matter is expansive, it is good YouTube strategy to break these up into separate videos. They will all be interconnected to the maker's channel. Therefore, the videos help each other increase views.

3. Mark Your Territory

Those who have taken the time and effort to create an original YouTube video with unique content should ensure they brand their video with their name, logo and website. This establishes the maker of the video as an authority on the subject matter. An effective YouTube video that provides useful information offers viewers a free service, and viewers are likely to share this tool with friends.

In the event that a video is shared by others on websites, social networking sites, forums or other online outlets, these new viewers are able to reference the source of the video through proper branding measures to find more information.

4. Show Your Funny Side

Nothing is more boring than a monotonous voice spewing random knowledge on a YouTube video. These types are normally rated low and receive little YouTube traffic. By employing a natural tone and humor, viewers can remain engaged and entertained. Therefore, they are more likely to finish the video and share it with others.

Everyone enjoys laughing, and the most successful videos often use some type of amusement to keep the viewer interested. They will often be intrigued to hear what else such a captivating speaker has to say regarding the subject matter they searched for.

5. Promotion is Key

In a perfect world, YouTubers would type an online marketer's YouTube address into their browser. In reality, most videos are found through typing keywords into the search bar. In order for a video to receive a good ranking during a search, the video owner must take measures to promote their site.

Social networking is a great way to promote a new video. Simply posting a link to the video on Facebook can draw a large crowd. The average Facebook user has 200 friends. For each friend who re-posts the video to their own page, the possibility of around 200 additional people to become exposed to the video is opened.

Web 2.0 sites such as Squidoo and HubPages create a free way to promote YouTube videos. Promoters can also create their own blogs and forums to get the word out about their video.

Tips on How to Put a YouTube Video in PowerPoint

Many professionals are required to conduct presentations about their company to prospective clients. Adding YouTube videos related to the company will certainly make presentations become more effective. First, you have to find out whether the conference room has an Internet connection. Here are some tips on how to put YouTube video in PowerPoint if the room offers access to the Internet.

PowerPoint 2007

First, click on the Office icon located at the top left corner of the PowerPoint task bar. Next, you have to click on PowerPoint Options. Make sure you enable the Developer menu by checking the box close to the Show Developer in the ribbon option which can be found on the Popular tab. Click Ok.

Next, click on the Developer tab and choose the More Control button. You will be offered a list of controls and you have to select Shockwave Flash Object. Click Ok. Next, make use of the mouse to draw a box on the slide where you wish to insert the YouTube video. As soon as you have created the box, right click the box and select Properties. You are almost done learning how to put YouTube video in PowerPoint 2007.

How to Put YouTube Video in PowerPoint 2003 and Other Earlier Versions

If you are using an older version of PowerPoint, the required steps on how to put YouTube video to PowerPoint will be slightly different. Remember that these instructions discussed earlier only works if your computer is connected to the Internet. If you don't have Internet access in the conference room, then you will have to download the YouTube video to your computer and convert the file format to flv. Furthermore, before you download a video you have to ask permission from the copyright holder. All YouTube videos are copyrighted.

Finally, go back to the YouTube page where you have the video you want to embed, select and copy the URL provided in the sharing area and paste it in the Property Page which showed up after you clicked on Properties. Look for the box called Movie and paste it in. You have to modify the URL to make it work in your presentation. Replace the watch?v= which is typically found at the end of the URL with the characters v/. After these modifications, close the Properties box and you are done. You can also hire professional video and PowerPoint services to help.